Africa | Colorism | Ethiopia

Colorism In Ethiopia Supported By Google’s Big Lie Dark Skin Ethiopians Exist & Are Beautiful Too

Colorism meets Google’s racism and hatred for dark skin

TB Obwoge
3 min readOct 16, 2022

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Colorism and colorists have a stronghold in Ethiopia, (allegedly) supported by the Prime Minister. Light skin Ethiopians are all you can find on Google. They are what is used to promote tourism and international travel to the country as well. The country which claims to have never been colonized even though it was re-named and occupied by Italy.

NOTE: Why there are so many lighter skin Ethiopians is in part due to the 5 years of occupation by Italy.

USAID Africa Bureau, Public domain, via Wikimedia Commons

When searching for public domain free to use photos or Googling the photos of darker skinned Ethiopians were shown as HIV or AIDS patients. The above photo as used from USAID depicting darker skinned Ethiopians as poor, hungry, suffering from malnourishment.

This colorism isn’t from the “White Man’s” doing either, it isn’t the wicket Western societies doing alone. The colorism comes from Ethiopia and Ethiopians as well. There has been campaigns and adverts that undermine the fact that there are millions of dark skinned Ethiopians. As much as the outside world and even Africans love to blame the…

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TB Obwoge
TB Obwoge

Written by TB Obwoge

Check Me Out (https://www.laceyshouse.org/ ) Writes About How About The News Mostly in African Countries | President of a Nonprofit

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